Jeans genius gives Pinoys the perfect fit


VIKTOR, a pricey local brand famous for custom-made jeans, has hit Manila -- big time.
Showbiz royalty Aga Muhlach owns 22 pairs of Viktor jeans. TV personality Korina Sanchez is a convert, with 22 pairs. Sexy star Maui Taylor, an avid collector since the label was just new, has eight pairs. Actors Richard Gomez and John Estrada bought seven and six pairs, respectively. And banker Ding Pastrana is Viktor's number one client with 40 pairs.
Viktor creator Victorino "Ino" Tablang Caluza, Jr., 29, explains why they're snapping up his creations. "Viktor is not about having trendy or cutting-edge designs. It's about fit. You can have it customized according to your body."
This Saturday afternoon, I interview Ino in his Ortigas condominium. I'm interrupted by four separate knocks on the door. Two Chinese-looking teenagers with their friends show up for fitting. A young couple drops by to pick up their orders. A first-timer slips into her first Viktor jeans and says, "It's nice!"A girl who accompanies her friend to the shop falls in love with Viktor pants adorned with Swarovski crystals, and ends up having her measurements taken. Full Story