For the Love of Jeans

Passion has often been the driving force for successful
entrepreneurs, like Ino Caluza whose Viktor Jeans are starting to become a
byword among serious denim lovers.



In past issues of this magazine, we
have seen how passion has brought success to various entrepreneurs. Jay Aldeguer
turned his frustration into inspiration by opening Islands Souvenirs, a souvenir
chain where one can find colorful products that we can bring home as pasalubong.
On the other hand, photography and his incessant hunger for learning new things
propelled John Chua to become a leader in the field of advertising photography.
From humble beginnings as an insurance photographer, Chua is now a maverick in
the world of photography.



And now comes Victorino "Ino" Caluza, whose
love for jeans has fueled a fashion wildfire. This BS Math graduate from the
University of Santo Tomas started out in graphic design before building the
customized jeans brand, Viktor. Based on his myriad interests – painting,
architecture, graphic design, and travel – he chose to take control of his own
wardrobe and create jeans that fit him perfectly.



"I realized I've been
spending too much buying imported jeans," he narrates, recalling the major
turning point that gave us Viktor Jeans. "I was a collector of Diesel jeans
before, and I just decided that if I'm going to spend all my salary buying all
this, might as well make my own."