Wednesday, March 07, 2007

Get you jean therapy for all figures

The current confusion of denim trends means that, for once, you can find a style that flatters your shape, says Clare Coulson

Choosing a pair of jeans used to be simple.

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There was one dominant style at any given time and – whether it suited us or not – we felt duty bound to go along with it.

Now, for the first time in years, there are so many different trends vying for attention – skinny, baggy, straight-legged, flared – that no single style or shape rules. Ask any denim specialist what is the “key look” right now and they will be hard pushed to give you an answer.

Yet, despite more styles of jeans to choose from than ever before – hardly a week goes by without the launch of a “must-have” label – few of us can find a pair that we are satisfied with. Specialist website www.ilovejeans.com has a Q&A section that is constantly besieged by pleas from desperate women, all seemingly on the verge of a denim breakdown.

Anita, who describes herself as having a size 30 waist, boyish hips and a big bum that looks “massive” in anything high-waisted, has tried on a hundred pairs of jeans in the past month. Cherry, a mother of five, is at her wits’ end, having spent three years trying to find a pair that will flatten her wobbly tummy. Why is it so hard for women to find jeans that actually fit and flatter?

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