Issue-based marketing offers a deceptive solution to social problems

Somebody better tell Al Gore that global warming may not be so bad after all. How do I know? Diesel Jeans said so. Diesel, the Italian based fashion company, has come out with possibly the most genius concept ever for their spring/summer fashion ads: Hot Jeans, global warming ready.

The ads show fashion capitals like Paris and New York, transformed by climate disaster. The glacier that submerged much of Britain, however, didn't manage to kill the rich and idle set. In fact, in Diesel's post-apocalypse everyone looks like a super model and wears stylish summer white denim. It's enough to make you want to buy a fleet of SUVs to speed up the climate change.